Features for June/July 08
FROM THE DESK OF THE CEO
By Philip Gregan
Over the past two decades the
dominating feature of the New
Zealand wine landscape has
been strong global demand for key varieties,
most notably Sauvignon Blanc.
Demand has consistently outstripped
supply, despite substantial growth in
the vineyard area. Read Article
PINOT NOIR RESEARCH PROJECT
By Tessa Nicholson
It is deemed the Holy Grail of grape
varieties. It is fickle, temperamental
and unforgiving. The wine made
from it is also one of the most sought
after, if the winemaker has been able
to tame the variables and produce a
product that has connoisseurs salivating.Read Article
ECONOMIC SURVEY OF INDUSTRY
The rising costs of fuel, labour
and compliance coupled with
lags in customer payment are
causing concern for wineries. Nationwide,
wineries continue to show
anxiety at decreasing margins due to
the high foreign exchange rate, high
interest rates and the flow-on effect of
spring frosts.
Read Article
'BUILDING WINE BRANDS'
The Eastern Institute of Technology
in Hawke’s Bay is soon to
host New Zealand’s first New
Zealand Wine Business Symposium
on the June 17-18. The focus for the inaugural
symposium is 'Building Wine
Brands'. With rising exchange rates,
seasonal labour pressure and shrinking
export margins it has never been
more important for wineries to examine
their brands, business and marketing
strategies.Read Article
