New Zealand WineGrower Magazine

FROM THE DESK OF THE CEO

Partners for growth

By Philip Gregan

At its June meeting, the New Zealand Winegrowers Board adopted the Annual Plan for 2007/08. In most areas the plan is an evolution, rather than a revolution from past years. Read Article

WINE EXPORTERS FORUM 2007

NZ wine unveils new brand imagery

As forecast in the last issue of WineGrower, New Zealand is to have a new brand image. The new imagery was unveiled by Chris Yorke, New Zealand Winegrower global marketing manager, at the 2007 Wine Exporters Forum in Wellington.Read Article

LETTER FROM LONDON

UK consumers trading up is good news for NZ

Peter McCombie, MW expatriate Kiwi now resident in the UK

We all know the stats about how significant the multiple retailers are in the UK wine trade so we tend to fall down on our knees when the multiple buyers pronounce from on high, using marketing- speak to justify their own practices, most notably concerning pricing.Read Article

WINE COMPETITIONS

Sydney director's assessment of NZ wine progress

Terry Dunleavy

The recent sudden rise in popularity of New Zealand wines in Australia owes much to successes won in the annual Sydney International Wine Competition, the brainchild of an expatriate Kiwi Warren Mason.Read Article