Features for June/July 2007
FROM THE DESK OF THE CEO
By Philip Gregan, New Zealand Winegrowers Chief Executive Officer
In 1882 the Dunedin sailed to the
Britain loaded with frozen meat
- food from one of the colonies to
feed the 'home' market. The sailing of the Dunedin is a land
mark in economic and social history
of our country. It marked the birth of
New Zealand as a major supplier of
food into the hungry UK market. Sheep
meat, butter, cheese - the products on
which the wealth of this country were
built for over 100 years - flooded into
the UK and paid for all the goods we
imported in return. In short the success
of the Dunedin provided the foundation
on which New Zealand's
future global food trade was
based.
Read Article
OFFSHORE MARKET PROJECTIONS
By Terry Dunleavy
Exports of New Zealand wine
could have the potential to reach
$2 billion in 2015, according to
a presentation given recently to New
Zealand Trade & Enterprise (NZTE) by
New Zealand Winegrowers (NZW). In an exclusive interview with New
Zealand WineGrower, Chris Yorke,
global marketing manager for NZW
explained details of the case made to
NZTE to support increased market development
funding assistance.
Read Article
INDUSTRY NEWS
Dr John Barker
The immediate past chairman of
New Zealand Winegrowers, and
recently retired chairman and
CEO of Nobilo Vinters, Brian Vieceli,
had some sound advice for the industry
when he spoke at a dinner tendered
in his honour by Constellation, the
group of which Nobilo is a member.Read Article
VINEYARD PESTS
New Zealand Winegrowers
(NZW) has described the discovery
of the glassy winged
sharpshooter in the Cook Islands as
a "serious threat" to New Zealand's
grapegrowing and winemaking industry.Read Article
RESEARCH IN CONSUMER CHOICE
HortResearch scientist Dr. Sara
Jaeger believes that we do
not know enough about what
makes consumers decide to buy wine.
Until recently a senior lecturer for
the Department of Marketing at the
University of Auckland, Jaeger is now
leading a new, science-based approach
to understanding the different factors
that affect consumer choice and behaviour.Read Article
